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intro

This portfolio website will showcase the thought process regarding my second year project surrounding skate culture and my own skate brand 'Head over Wheels'. I decided to centre my project around skateboarding as there is an underrepresentation of women in the industry and within skate communities. We are making progress to include more women within skate culture; for example the 2024 skateboarding olympics. However, I personally believe we need more representation, which is why i wanted to create a unisex, inclusive brand that promotes acceptance, diversity and celebration

video collage

My aim for this video collage was to showcase the history of skate, and its development from roller skates to surfing on land. Starting with the invention of roller skates in the 1800s (only showcased in the 20s and 30s) to the 2024 olympic skateboarding tournament.

I chose the song 'Other Fish' by the Pharcyde as this bands music was very influential  to the prime of skate culture in the 80s and 90s. 

mood boards

MOODBOARD 1.jpg

90s

sport

inclusive

practice

community

fun

skate scene

friends

MOODBOARD 2.jpg

fashion

style

baggy

rugged

comfort

loose

lightweight

masculine

critical links

cl 1.jpg
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